STIM Budi Bakti proudly announces that Vivi Ristanti, S.KM., M.M., a lecturer at the institution, secured 2nd place for her outstanding research presentation at the 4th International Conference on Research and Development (ICORAD) 2024.
Her research, titled “The Influence of Brand Image and Social Media Marketing on Customer Purchase Decisions (Case Study at SMK Nusa Bangsa, Bogor),” stood out among numerous submissions from academics and practitioners worldwide.
The ICORAD 2024, themed “Multi-Disciplinary Research and Innovation in Improving SDGs in the 5.0 Era,” brought together researchers to share innovative solutions for sustainable development. Vivi’s collaborative research with Nuraisah, Lily Zulaeha, Kushardarta Susibudi, and Feby Ariani examined the significant role of brand image and social media marketing in influencing purchasing decisions, focusing on the education sector.
Commenting on her achievement, Vivi stated, “This recognition underscores the importance of leveraging digital strategies like social media marketing to strengthen brand identity and customer engagement. Our findings aim to empower educational institutions and businesses in adapting to the dynamic digital landscape.”
The conference, held virtually, celebrated the achievements of researchers who demonstrated excellence in addressing global challenges through multidisciplinary approaches. Vivi’s 2nd place achievement highlights the academic rigor and innovative contributions of STIM Budi Bakti in advancing research that aligns with the Sustainable Development Goals (SDGs).
STIM Budi Bakti remains committed to fostering a culture of academic excellence and innovation, inspiring faculty and students to excel in impactful research.
For further information about STIM Budi Bakti and its academic programs, please visit www.stimbudibakti.ac.id.
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